Grease Fueled Grace: The Rebrand That Smells Like Sawdust and Sass

It's Fall Y'all! Why we changed our store name and our Southern roots are shining.

Well hey there, darlin’. If you’ve been wondering why your favorite cozy corner of the internet suddenly smells like motor oil and peppermint chapstick, it’s because Amara & Sage just got a Southern-fried makeover.

We’re proud to introduce our new name: Grease Fueled Grace. She’s bold. She’s blue-collar. She’s built on grit, storytelling, and the kind of comfort that hugs you like your grandma’s quilt and your favorite hoodie had a baby.

Why the Change?

Because “Amara & Sage” sounded like we sold herbal tea and whispered affirmations. And while we do love a good affirmation (especially the kind printed on a sweatshirt), we needed a name that matched our roots. Grease Fueled Grace is for the folks who’ve cried in parking lots, laughed in break rooms, and built empires out of duct tape and dreams.

We’re Southern. We’re scrappy. We’re sentimental. And we’re not afraid to get a little messy in the name of meaning.

What’s in Store?

We didn’t just change our name—we brought the whole crew with us. Every collection is still here, just with a little extra horsepower:

  • 🖤 Nevermore Collection Gothic charm meets literary legacy. Inspired by Amanda’s own ancestry (yes, that Poe), this line is moody, poetic, and perfect for anyone who’s ever felt haunted: in a cute way.

  • 🍂 It’s Fall Y’all Collection: Pumpkin spice with a punch. Cozy sweatshirts, cheeky captions, and enough autumnal charm to make a scarecrow blush.

  • 🎄 Comfort and Joy Collection Holiday magic with Southern warmth. Think festive, think funny, think “I survived another family dinner and all I got was this adorable sweatshirt.”

  • 📚 Literary Collection For the bookworms, the wordsmiths, and the folks who annotate their feelings. This line wraps storytelling around your shoulders and lets you wear your heart on your sleeve...literally.

  • 🔧 Blue Collar Collection Built for the backbone of America. Gritty, witty, and full of pride. Whether you’re clocking in or clocking out, this line salutes your hustle.

Our Ride-or-Die Partners

We’re proud to stand shoulder-to-shoulder with brands that share our roots and values:

  • Armed American Supply – Patriotism meets practicality. Their gear is tough, timeless, and unapologetically American.

  • Carolina Country Bling – Southern sparkle with attitude. If rhinestones and resilience had a baby, it’d be this brand—and we’re obsessed.

What’s Next?

More sass. More softness. More sweatshirts that say what you’re thinking when you’re too tired to explain. We’re building a brand that feels like a porch swing, a punchline, and a prayer all rolled into one.

So go ahead! Explore the new site, snag your favorite pieces, and let Grease Fueled Grace be your uniform for the beautifully messy life you’re living.

We’re glad you’re here. We’re just getting started.